are women and men who are implementing the SmartStart programme in communities throughout the country.
Also known as franchisees, these women and men receive the SmartStart training and quality approval before starting their early learning micro enterprises in their communities.
SmartStarters are giving children the power to succeed by providing access to affordable quality early learning.

Recognising the importance of the first six years in a child’s life and the huge gaps in provision, we provide a pragmatic, affordable solution to rapidly expand access to quality early learning. Our franchised programme is delivered through playgroups, day mothers and Early Childhood Development (ECD) centres to improve children’s readiness for learning, school performance and overall life success.

SmartStart was established in May 2015 to create universal access to early learning for three and four-year old’s. Since then, we’ve been providing an effective and affordable solution that enables unemployed women and men to run their own SmartStart programmes, and that empowers parents and communities to seek out and support this quality programme.

South Africa

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